CASE: DEVELOPING A PACKAGING DESIGN CONCEPT FOR THE ENTIRE PRODUCT LINE
JAM'S
TASK
To develop a design for a line of jams of our own brand Auchan
COMPETITOR ANALYSIS
Competitive analysis allows you to track market trends and focus on important points for the consumer
1
Competitors focus on taste and display a large visual on the package facing
2
Competitors are complemented by packaging labels about the benefits and naturalness of the product.
SOLUTION
Separation by colors for different tastes
Large taste visual (fruit or berry)
Adding naturalness labels
A pattern with a taste association instead of a color to differentiate by taste
Emphasis on taste. A large visual is quickly read by buyers
Pattern
Object of taste on facing
Labels
Labels of naturalness allow the buyer to easily get information about the product
Title and signature
The name of the jam and its taste
be sure to take out packaging for facing
be sure to take out packaging for facing
Design analysis
FINAL DESIGN
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+995 595 09 11 98 / +7 977 287 94 57 / tsanavagn@gmail.com
© All information provided on the site is relevant.
Tsanava George - UX/UI designer.
tsanava.com
© All information provided on the site is relevant.
Tsanava George - UX/UI designer.
tsanava.com