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Packaging design case: jams for Auchan PL
CASE: DEVELOPING A PACKAGING DESIGN CONCEPT FOR THE ENTIRE PRODUCT LINE
To develop a design for a line of jams of our own brand Auchan
Competitive analysis allows you to track market trends and focus on important points for the consumer
Competitors focus on taste and display a large visual on the package facing
Competitors are complemented by packaging labels about the benefits and naturalness of the product.
Separation by colors for different tastes
Large taste visual (fruit or berry)
Adding naturalness labels
A pattern with a taste association instead of a color to differentiate by taste
Emphasis on taste. A large visual is quickly read by buyers
Object of taste on facing
Labels of naturalness allow the buyer to easily get information about the product
Title and signature
The name of the jam and its taste
be sure to take out packaging for facing
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Ready for challenging tasks
I am considering various options and forms of cooperation
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Tsanava George - UX/UI designer.