Business designer
Tsanava George - UX/UI designer
The approach to design is based on understanding the user and the business idea.
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Versatile skills and involvement in various projects sometimes get in the way of my own identification with a certain profession, however, over the years I have learned to define myself as a t-shaped design specialist with a business vision. One way or another, for all the time of my conscious life and professional activities, my world has been connected with digital, entrepreneurship and design.
Best cases
Selected works
Skills
Key aspects of activity
In the field of UX design, I design and test interfaces for mobile applications and desktop projects. My qualifications include:
- Development of mobile application interfaces
- Development of interfaces for desktop services
- Researchs
- Testing and analytics of interfaces
- Development systems design
- CustDev, CJM, JTBD
- Drawing up User Flow, Screen Flow, Mind Map
- Development of mobile application interfaces
- Development of interfaces for desktop services
- Researchs
- Testing and analytics of interfaces
- Development systems design
- CustDev, CJM, JTBD
- Drawing up User Flow, Screen Flow, Mind Map
UX/UI: systems design, interface development and research
In the field of art direction, I am responsible for defining style, competitive and need analysis, and team communication.
- A selection of references for the analysis of market fundamentals and participants
- Determining the overall proximity based on the characteristics of the target audience
- Creation of a design to be used with the assigned task
- Direct participation in the process of applying the components that define the style
- Team management
- Prevention of distortion of the key idea of the project
- Deadline control
- Presentation and defense of the project
- A selection of references for the analysis of market fundamentals and participants
- Determining the overall proximity based on the characteristics of the target audience
- Creation of a design to be used with the assigned task
- Direct participation in the process of applying the components that define the style
- Team management
- Prevention of distortion of the key idea of the project
- Deadline control
- Presentation and defense of the project
Art direction: branding, create concepts and team management
These frameworks are not an important aspect of my work, but they are closely related to what I actively studied or with what I once started and practice to this day.
- Entrepreneurship and business
- setting up targeted and contextual advertising
- Slice of advertising analytics
- Traffic arbitrage
- Branding
- Package design
- Development of sites with partial use of external code using constructors
- Installation of end-to-end analytics
- Recording training courses
- Entrepreneurship and business
- setting up targeted and contextual advertising
- Slice of advertising analytics
- Traffic arbitrage
- Branding
- Package design
- Development of sites with partial use of external code using constructors
- Installation of end-to-end analytics
- Recording training courses
Other Skills: Entrepreneurship, Courses, Marketing
DATA-DRIVEN & user experience
I use user experience and analytics regardless of the product I'm working on.
Projects and portfolio
Relevant cases
UX/UI
Art Direction
Graphic design
Courses
⚽ Hobbies and life
In case anyone is interested, since childhood I have been fond of chess and football. Currently I'm writing beats in Fl Studio. Also a fan of watching high-quality cinema with treasures of surrealism and art house (despite the fact that in recent years there is enough of this in life) or reading professional literature. I adhere to a healthy lifestyle.
Work experience
More than 6 years of relevant experience in design and IT.
2017- present
Freelance
UX/UI and Graphic Design
Freelance
UX/UI and Graphic Design
Development of corporate identity for companies, work on branding and marketing of organizations, development and research of interfaces
2018 - 2019:
Advertising agency MVP designer
Advertising agency MVP designer
Recognized as the most effective designer after six months of work as a specialist. Gained experience in a full cycle advertising agency, marketing, print design and prepress layouts.
2019:
Lead Designer at Greenline
Lead Designer at Greenline
Developed the corporate identity of the company, together with the marketing department developed the design and USP for the product line of nuts 7 NUTS supplied to the federal chain of stores "Red & White"
2019 - 2020:
Expert designer at Auchan
Expert designer at Auchan
2019-2020 year. Became the first expert designer (in RU Auchan) in the world famous retail Auchan. Conducted competitor analysis, coordinated concepts with contractors and management, developed packaging design for various segments.
2019 - 2022
Co-founder and development director of the cleaning company CleaRain
Co-founder and development director of the cleaning company CleaRain
Development of a website that sells and is promoted in search engines, collection of analytics, art direction, setting up all the advertising activities of the company and promotion on the market
2020 - 2022
UX/UI designer at RuMed
UX/UI designer at RuMed
Development of the design of the system and all screens of a mobile application in the medical field. Interface testing and analysis of the audience and competitors. Interaction with the development team.
2021 - 2022
Nefrosovet
Nefrosovet
Control of SEO promotion of the company's website, optimization of advertising budgets and campaigns, research and testing. End-to-end analytics optimization.
2022 - present
Responsible for UX Spora GT
Responsible for UX Spora GT
Development and implementation of advertising campaigns for a sports car rental company on the track. Installation of analytics systems. End-to-end analytics optimization and UX.
2021 - present
Co-founder, product manager, UX researcher at GoBizy marketplace
Co-founder, product manager, UX researcher at GoBizy marketplace
Market research, product strategy development, team management, recruitment, development and testing of project interfaces, search and attraction of investments.
Education
Regular training and self-development
2017
MIIT College (RUT)
MIIT College (RUT)
Management
2022
Bachelor of RSUH
Bachelor of RSUH
Advertising and public relations
2021
Course at the online institute Projector
Course at the online institute Projector
Advanced training course to Senior UX/UI + product management and research
UX is everywhere
Regardless of what product is being worked on, it is necessary to rely on the user experience, whether it is packaging or interface design.
1
Requirements analysis
2
Getting to know the team and the stack
3
Market and target audience analysis
4
UX analysis (user experience)
5
Drawing up User Flow (user path)
6
Project wireframe
7
UI design and prototyping
8
Interface testing
9
Analytics and statistics
Tools and proficiency
Hard skills
Figma
10/10
Photoshop
10/10
Illustrator
9/10
Atlassian
8/10
Zeplin
9/10
Useberry
9/10
InVision
7/10
Protopie
6/10
Quant-UX
8/10
Office
8/10
Notion
8/10
Tilda
7/10
Partnership
Various work options with me
Cooperation options
Art Direction
UX/UI
Partner
Market analysis
Competitor analysis
Design concept
Design system
Foundation
Branding and corporate identity
Team management
Product strategy
CustDev
Design development
Research and testing
Labor contract
Partnership
Art-direction
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Partnership
UX/UI
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Partnership
Cooperation
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❌ Orders I don't take
Due to limited time and increasing my level in management and research, I do not accept certain types of orders, including: print design, UI only, development of one-page landings.
Brands
Famous names in my protfolio
Job offer
Make an offer
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Ready for challenging tasks
I am considering various options and forms of cooperation