Portfolio site of George Tsanava
Case: Seven Nuts packaging design
CASE: DEVELOPING A PACKAGING DESIGN CONCEPT FOR THE ENTIRE PRODUCT LINE
To develop a design for a line of Nuts produced in the federal network "Red and White" retail
Competitive analysis allows you to track market trends and focus on important points for the consumer
Emphasis on the product. Most representatives make up a transparent window.
Different color depending on Nuts or flavors.
In addition to the logo from the inscriptions, it is necessary to print large: "The name of the nut" and its taste.
Separation by colors for different tastes
Large product on the face
Interesting facts about nuts on the reverse side
Key packaging line
A line of packages based on the main one. Reduced packaging.
Interesting fact about project
Seven Nuts products appeared in more than 10,500 stores
Reflects association with coloring of nuts
The most important thing in facing: product window or product visualization. The product should be at least 40%.
Product on facing
For memorability and brand recognition, it is also necessary print on the face
Walnut name and signature
The name of the nut and its taste
be sure to take out packaging for facing
As a special usability element of any product
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Tsanava George - UX/UI designer.