Design case: UX website redesign to increase conversions

CASE: UX website redesign to increase conversions

FRANCH
EXPERT

TASK DESCRIPTION

Redesign the site in order to increase conversion by improving UX (user experience)

COMPETITOR ANALYSIS

Competitor analysis allows you to track typical market trends
and focus the user's attention on important details

1

Emphasis on cases, competitors display description + number of franchises sold as a portfolio.

2

A catchy header is a visualization + a headline that immediately makes it clear that it has hit the right place.

3

Package offers of services with description by points and CTA-applications.

4

Competitors are presented as promising brands, with implementation for their credibility.

РЕШЕНИЕ

Focus on cases-portfolio

Add block with partners (famous brands)

Create a catchy header with a visual and a title

Implement package offers with description and CTA

COLOR SPECTRUM

#1b242c

#ffc200

#f7f7f7

#ffffff

IMPLEMENTATION OF FEATURES

#ff5400

1

Slider with cases and key information about the work done on the franchise.

2

Block with package offers:
description of the package, its cost and visualization.

3

Block with well-known brands inspires trust and displays status

Before and after design update

FINAL DESIGN

The computer version corresponds to the set goals and objectives, and also helps to increase the number of customers and their awareness of the field.

Desktop design

Statistics

3

Application for packing franchises per week

7

Application for packing franchises per week

+ 300%

Percentage growth of customers

Before UX restyling

After UX restyling

1

3

Client per month from the site

Ready for challenging tasks

I am considering various options and forms of cooperation

Job offer

+995 595 09 11 98 / +7 977 287 94 57 / tsanavagn@gmail.com

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Tsanava George - UX/UI designer.
tsanava.com